The Empathy Map is a tool used to help teams better understand the needs and motivations of their customers. It is a visual representation of the customer's perspective, allowing teams to gain a deeper understanding of their customers' wants, needs, and feelings. The map helps teams to identify areas of
From Wikipedia
An empathy map is a widely used visualization tool within the field of user experience design and human–computer interaction practice. In relation to empathic design, the primary purpose of an empathy map is to bridge the understanding of the end user. Within context of its application, this tool is used to build a shared understanding of the user's needs and provide context to a user-centered solution.