The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries
This book by Eric Ries provides an innovative approach to starting and running a successful business. It outlines a method of constant innovation and experimentation that can help entrepreneurs create and sustain a successful business. Ries provides practical advice and strategies for creating an agile and adaptive business model that is able to quickly
Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning. Lean startup emphasizes customer feedback over intuition and flexibility over planning. This methodology enables recovery from failures more often than traditional ways of product development.