This book examines the factors that enable some companies to make the leap from being merely good to becoming truly great. Drawing on extensive research, author Jim Collins examines the strategies and practices of successful companies and reveals why some organizations are able to make the transition from good to great while
From Wikipedia
Good to Great: Why Some Companies Make the Leap... and Others Don't is a management book by Jim C. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition. The book was a bestseller, selling four million copies and going far beyond the traditional audience of business books. The book was published on October 16, 2001.