This event marks the official launch of Apple TV+, the new streaming service from Apple. Launching in November 2019, Apple TV+ will offer a wide selection of original shows, movies, documentaries, and more from some of the world's most creative storytellers. With a focus on high
Apple TV, formerly known as Apple TV+, is a subscription over-the-top streaming service owned by Apple. The service launched on November 1, 2019, and it offers a selection of original production film and television series called Apple Originals. Its programming arm is Apple Studios. The service was announced during the Apple Special Event of March 2019. It can be accessed through Apple's website and through the Apple TV app. Apple TV has over 45 million paid memberships. The service was rebranded in late 2025, removing the + from "Apple TV".