The Diffusion of Innovations Theory
The Diffusion of Innovations Theory is a sociological theory that explains how, why, and at what rate new ideas and technology spread through cultures. It was first proposed by Everett Rogers in 1962 and has since been used to explain the adoption of a wide variety of innovations, from medical treatments
Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. The theory was popularized by Everett Rogers in his book Diffusion of Innovations, first published in 1962. Rogers argues that diffusion is the process by which an innovation is communicated through certain channels over time among the participants in a social system. The origins of the diffusion of innovations theory are varied and span multiple disciplines. This concept has also influenced modern design and human-computer interaction.