This book by Steven Gary Blank provides a comprehensive guide to the four steps necessary to achieve success in the business world. It outlines the process of customer development, product development, market development, and company building. It provides detailed advice on how to identify a target market, develop a product that meets
From Wikipedia
Steve Blank is an American entrepreneur, educator, author and speaker. He created the customer development method that launched the lean startup movement. His work has influenced modern entrepreneurship through the creation of tools and processes for new ventures which differ from those used in large companies.