Social desirability bias is the tendency of people to present themselves in a favorable light by responding to questions in a manner that will be viewed positively by others. This bias can influence survey results, as people may be more likely to answer questions in a way that they think will be seen
In social science research, social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. It can take the form of over-reporting "good behavior" or under-reporting "bad" or undesirable behavior. The tendency poses a serious problem with conducting research with self-reports. This bias interferes with the interpretation of average tendencies as well as individual differences.