Social comparison bias is the tendency to evaluate one's own abilities and opinions by comparing them to those of others. It is a cognitive bias that can lead to feelings of inferiority or superiority, depending on the comparison. This bias can lead to distorted perceptions of reality and can have a negative impact
Social comparison bias refers to the tendency to feel dislike or competitiveness toward someone who is perceived as physically, socially, or mentally superior. Closely related is social comparison theory, which suggests that people evaluate their own worth by comparing themselves to others. This theory was introduced in 1954 by psychologist Leon Festinger. Social comparison is considered central to factors such as achievement motivation, perceptions of injustice, depression, jealousy, and even the willingness to stay in relationships or jobs. The core idea is that individuals strive to achieve the best possible outcome relative to their peers. For example, a person may compare the affordable department stores they usually visit with the designer boutiques frequented by their peers. Such comparisons can trigger feelings of resentment, anger, and envy. This bias primarily revolves around wealth and social status. It tends to occur unconsciously, with most people unaware that they are making such judgments. Typically, individuals compare themselves with members of their peer group or with those they perceive as similar.