Reactance is a psychological phenomenon in which people resist change due to perceived threats to their freedom of choice. This book provides an in-depth exploration of reactance theory and its implications for organizational change. It offers practical strategies for understanding and overcoming resistance
From Wikipedia
In psychology, reactance is an unpleasant motivational reaction to offers, persons, rules, regulations, advice, recommendations, information, and messages that are perceived to threaten or eliminate specific behavioral freedoms. Reactance occurs when an individual feels that an agent is attempting to limit their choice of response or range of alternatives.