This description encourages people to buy local produce in order to reduce the amount of food miles. Food miles are the distance food travels from the farm to the store, and by buying local produce, you can reduce the amount of energy and resources used to transport the food. Buying local produce also
From Wikipedia
Local food is food that is produced within a short distance of where it is consumed, often accompanied by a social structure and supply chain different from the large-scale supermarket system.