This description is for a campaign to encourage people to buy local produce. It is an effort to support local farmers and businesses, as well as to promote healthy eating. The campaign encourages people to shop at local farmers markets, farm stands, and other local outlets to purchase fresh, locally grown fruits
From Wikipedia
Local food is food that is produced within a short distance of where it is consumed, often accompanied by a social structure and supply chain different from the large-scale supermarket system.