This description is about the importance of being a good motivator. It encourages people to be proactive in motivating others and to be mindful of their words and actions. It emphasizes the need to be encouraging and supportive, rather than negative or critical. It also encourages people to think of creative and positive
From Wikipedia
The Poor People's Campaign, or Poor People's March on Washington, was a 1968 effort to gain economic justice for poor people in the United States. It was organized by Martin Luther King Jr. and the Southern Christian Leadership Conference (SCLC), and carried out under the leadership of Ralph Abernathy in the wake of King's assassination in April 1968.