Sustainable marketing practices are methods of marketing that focus on the long-term success of a business while taking into consideration the environmental, social, and economic impacts of its activities. This includes using eco-friendly materials, reducing waste, and engaging in ethical practices. Sustainable marketing practices also involve
Sustainability marketing myopia is a term used in sustainability marketing referring to a distortion stemming from the overlooking of socio-environmental attributes of a sustainable product or service at the expenses of customer benefits and values. Sustainability marketing is oriented towards the whole community, its social goals and the protection of the environment. The idea of sustainability marketing myopia is rooted into conventional marketing myopia theory, as well as green marketing myopia.