This project will involve creating a comprehensive personalization strategy that will enable a business to better understand and serve their customers. The strategy will involve analyzing customer data, developing customer profiles, and creating personalized experiences for customers. The goal of the project is to create a strategy that will increase customer engagement,
Marketing strategy refers to the set of coordinated actions undertaken by an organization to increase sales, strengthen market presence, and achieve sustainable competitive advantage. It provides a structured and deliberate approach to promoting products or services by aligning organizational resources, market insights, and long-term objectives through systematic planning and analysis.