User personas are a tool used to create a detailed profile of a specific type of user. They are based on research and data collected from interviews, surveys, and other sources. Personas help to identify the needs, goals, and motivations of the user, as well as their skills and
A persona in user-centered design and marketing is a semi-fictional characterization or representation of a typical customer segment or end user. Personas help marketers and designers focus their efforts by humanizing data into relatable profiles. Personas are one of the outcomes of market segmentation, where marketers use the results of statistical analysis and qualitative observations to draw profiles, giving them names and personalities to paint a picture of a person that could exist in real life. The term persona is used widely in online and technology applications as well as in advertising, where other terms such as pen portraits may also be used.