Chris Anderson\'s "The Long Tail" is a groundbreaking book that explores the economic and cultural implications of the growing trend of niche markets and niche products. Anderson argues that the Internet has enabled the emergence of a new economic model, where the "tail" of niche
From Wikipedia
Christopher Anderson is a groundworker and a British Army veteran, best known for winning the annual cheese rolling at Cooper's Hill in Gloucestershire a record 23 times. He now spends his spare time training with Severn AC running club and entering local races.