Steven Pinker's The Sense of Style is a comprehensive guide to writing in the 21st century. It offers practical advice on how to write clearly and effectively, while also exploring the science behind why certain writing styles are more effective than others. Drawing on decades of research
From Wikipedia
Steven Arthur Pinker is a Canadian cognitive psychologist, psycholinguist, popular science author, and public intellectual. He is an advocate of evolutionary psychology and the computational theory of mind. Pinker is the Johnstone Family Professor of Psychology at Harvard University.