Microsoft's BI tool — the budget-friendly enterprise BI choice given M365 bundling. Massive in mid-market.
From Wikipedia
Microsoft Power BI (PBI) is an interactive data visualization, database management, and data modeling software product developed by Microsoft with a primary focus on business intelligence (BI). It is part of the Microsoft Power Platform. Power BI is a collection of software services, apps, and connectors that work together to turn various sources of data into static and interactive data visualizations. Data may be input by reading directly from a database, webpage, PDF, or structured files such as spreadsheets, CSV, XML, JSON, XLSX, and SharePoint.