This phrase encourages us to be prepared for any situation by having a backup plan. It is a reminder that life is unpredictable and that we should always have a contingency plan in case our first plan does not work out. Having a plan B can help us to be more resilient and better equipped to
From Wikipedia
Plan B Skateboards is a skateboarding company based in San Diego California, United States, founded by Mike Ternasky, Danny Way and Colin McKay. PlanB has been manufacturing and selling premium skateboard hard goods and apparel since 1991.