This course will explore the psychological principles of persuasion and how they can be applied to influence people's behavior and attitudes. We will discuss the various theories of persuasion, including classical conditioning, cognitive dissonance, and social influence. We will also look at how these theories can be used in marketing,
From Wikipedia
Persuasion is the act of influencing a person's beliefs, attitudes, intentions, motivations, or behavior. Research on persuasion and its affects is of interest to many fields, and is a frequent topic in the specialty of social psychology. Persuasion usually affects the decision making of an individual, and it is aimed at a variety of groups, including consumers, voters, and others.