How do you handle product positioning in a volatile market?
Product positioning in a volatile market can be a tricky endeavor. It requires a deep understanding of the market, the competition, and the customer. To successfully position a product in a volatile market, companies must be able to quickly adapt to changing market conditions and customer needs. Companies must also be able
Starting on April 2, 2025, global stock markets crashed amid increased volatility following the introduction of new tariff policies by U.S. president Donald Trump during his second term. On April 2, which he called "Liberation Day", Trump announced sweeping tariffs impacting nearly all sectors of the US economy. The announcement triggered widespread panic selling across global stock markets. It became the largest global market decline since the 2020 stock market crash, which occurred during the recession caused by the COVID-19 pandemic.