Product marketing is the process of creating and executing a strategy to promote a product or service to potential customers. It involves researching the target market, understanding customer needs, developing a marketing plan, and executing the plan to reach the desired goals. It is important to have a clear understanding of the product
From Wikipedia
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers.