Reading Rainbow is an interactive journey through books that encourages children to explore the world of reading. Through engaging stories, colorful illustrations, and fun activities, children are encouraged to develop a lifelong love of reading. With Reading Rainbow, kids can discover new books, learn about different
Reading Rainbow is an American educational children's television series designed to encourage a love of books and reading. The original series aired on PBS and PBS Kids from July 11, 1983 to November 10, 2006, with each episode based on a featured children's book, which is discovered through a number of on-location segments or stories. Episodes also feature children recommending books to find at the local library. The public television series garnered over 200 broadcast awards, including a Peabody Award and 26 Emmy Awards, ten as Outstanding Children's Series. Sony Pictures' child-oriented brand KidZuko revived the series on YouTube starting on October 4, 2025.