Bring Reading Rainbow Back for Every Child, Everywhere!
This campaign is dedicated to bringing the beloved educational program Reading Rainbow back to children everywhere! Reading Rainbow was an Emmy Award-winning educational program designed to help children learn to read and appreciate literature. The show featured host LeVar Burton, who took viewers on exciting journeys to explore books, stories,
Reading Rainbow is an American educational children's television series designed to encourage a love of books and reading. The original series aired on PBS and PBS Kids from July 11, 1983 to November 10, 2006, with each episode based on a featured children's book, which is discovered through a number of on-location segments or stories. Episodes also feature children recommending books to find at the local library. The public television series garnered over 200 broadcast awards, including a Peabody Award and 26 Emmy Awards, ten as Outstanding Children's Series. Sony Pictures' child-oriented brand KidZuko revived the series on YouTube starting on October 4, 2025.