T-Series vs PewDiePie is a battle between two of the biggest YouTube channels in the world. T-Series, an Indian music label and movie studio, and PewDiePie, a Swedish YouTuber, have been in a fierce competition for the title of
Super Cassettes Industries Private Limited, doing business as T-Series, is an Indian record label and film studio founded by Gulshan Kumar on 11 July 1983. It is primarily known for Hindi film soundtracks and Indi-pop music. T-Series is the largest music record label in India, with up to a 35% share of the Indian music market. As of June 2026, T-Series also owns and operates the most-viewed and the second most-subscribed YouTube channel, with over 346 billion views and 313 million subscribers. While best known as a music label, T-Series has also produced more than 100 films, and has established itself as a leading film production company in Hindi cinema.