BrightRoll is an industry-leading programmatic video advertising platform that helps businesses reach their target audiences with high-quality video ads. With BrightRoll, you can create and manage campaigns across multiple channels, including mobile, desktop, and connected TV. Our powerful targeting capabilities allow you to target the
BrightRoll was a programmatic video advertising platform that was acquired by Yahoo. BrightRoll's video platform became Yahoo's primary video advertising marketplace and demand-side platform. The BrightRoll brand was discontinued by Verizon Media, the parent company of Yahoo, in favor of Verizon Media Video SSP after the company merged. Yahoo and AOL consolidated their ad platforms during 2017–2018 to phase out duplicate platforms.