Burger King\'s "Have It Your Way" campaign was launched in 1974 and revolutionized the fast-food industry. It allowed customers to customize their burgers with a variety of toppings and condiments, giving them the freedom to create a meal that was uniquely their own. The campaign was
From Wikipedia
This is a list of the various advertising programs fast food restaurant chain Burger King has employed over the course of its history. It includes promotional slogans, jingles and media tie-ins.