Nike’s “Just Do It” campaign was launched in 1988 and has become one of the most iconic and recognizable slogans in the world. The campaign was designed to inspire people to take action and challenge themselves to reach their goals. The slogan has been used in countless Nike
Just Do It is a trademark of shoe company Nike. The tagline was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43%. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh.