Pepsi\'s "Live for Now" campaign (2012) encourages people to make the most of every moment and seize the day. The campaign features a series of commercials, print ads, and digital content that celebrates living in the moment and encourages people to seize the day. The campaign also
"Live for Now", also known as "Live for Now Moments Anthem", is a 2017 short film commercial for Pepsi by PepsiCo featuring Kendall Jenner and the song "Lions" by Skip Marley. According to a statement from PepsiCo, the ad's purpose was initially to reach millennials and "to project a global message of unity, peace, and understanding." The advertisement was pulled after receiving online backlash, with Pepsi and Jenner being accused of trivializing Black Lives Matter and police brutality.