Volkswagen’s “Think Small” (1959) was an iconic advertising campaign that revolutionized the way people viewed the Volkswagen Beetle. The campaign focused on the car’s small size and affordability, while also emphasizing its reliability and practicality. The campaign was so
From Wikipedia
Think Small is an American advertising campaign developed by the Doyle Dane Bernbach (DDB) agency for the Volkswagen Beetle in 1959. The original ad copy was written by Julian Koenig, who was followed by many other copywriters under art director Helmut Krone for the first 100 ads of the campaign, most notably Bob Levenson.