Pepsi’s “The Choice of a New Generation” (1984)
Pepsi\'s "The Choice of a New Generation" campaign was launched in 1984 and was designed to capture the spirit of a new generation of young people who were looking for something different. The campaign featured iconic celebrities such as Michael Jackson, Madonna, and Lionel Richie, and emphasized the idea
The Pepsi Generation, is the theme of an advertising campaign for Pepsi-Cola, an American brand of soft drink, that launched in 1963 as the result of a slogan contest. A new car was awarded to the writer of the winning slogan. The contest was the brainchild of Alan Pottasch, a PepsiCo advertising executive, and it was won by Appleton, Wisconsin resident, Ellen M. Reimer. Her slogan invited consumers to "Come Alive! You're the Pepsi Generation!" The original "Come Alive" jingle was performed by singer Joanie Sommers in her memorable "breathy" vocal style. As of 2025, this logo is still used on merchandising.