Coca-Cola\'s "Open Happiness" campaign was launched in 2009 with the aim of spreading joy and optimism around the world. The campaign featured a series of commercials, print ads, and digital media that highlighted the power of a smile and the importance of connecting with others. The campaign also
From Wikipedia
Open Happiness was a global marketing campaign for The Coca-Cola Company that was rolled out worldwide in the first half of 2009, following the company's "Coke Side of Life" advertising campaign. It was developed by the Wieden + Kennedy creative agency. The campaign ended in January 2016 when Coca-Cola replaced its slogan with "Taste the Feeling".