Old Spice’s “The Man Your Man Could Smell Like” (2010)
Old Spice\'s "The Man Your Man Could Smell Like" (2010) is a humorous advertising campaign that features a suave, confident man who encourages men to use Old Spice products to become as attractive and confident as he is. The campaign features a series of humorous commercials, print ads
Smell Like a Man, Man is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for the Old Spice brand of male grooming products, owned by Procter & Gamble. The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial. The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the product's intended market being male, as the company determined that women frequently make purchasing decisions for hygiene products even for male household members.