Apple’s “Think Different” (1997) was an iconic commercial that encouraged viewers to challenge the status quo and think differently. The commercial featured a series of iconic figures such as Albert Einstein, Bob Dylan, Martin Luther King Jr., and John Lennon, all of whom were
From Wikipedia
"Think different" is an advertising slogan used from 1997 to 2002 by Apple. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to the IBM slogan "Think". It was used in a television advertisement, several print advertisements, and several TV promos for Apple products.