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Online Shopping Loyalty Programs
This description outlines the benefits of joining an online shopping loyalty program. Loyalty programs offer customers exclusive discounts, rewards, and other incentives for shopping with a particular online retailer. Customers can earn points for every purchase they make, which can be redeemed for discounts, free shipping, and other rewards.
From Wikipedia
A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.