This project will explore the use of text analysis techniques to gain insights from social media data. We will examine how text analysis can be used to understand user behavior, sentiment, and trends on social media platforms. We will also explore how text analysis can be used to identify topics and
Content analysis is the study of documents and communication artifacts, which are defined as texts. Examples of texts include photographs, speeches, and essays. Social scientists employ content analysis as a method of examining patterns in communication in a replicable and systematic manner. One of the key advantages of using content analysis to analyse social phenomena is their non-invasive nature, in contrast to simulating social experiences or collecting survey answers.