This course will provide students with the skills and knowledge necessary to conduct effective online business research. Topics covered include identifying and evaluating sources, using search engines and databases, and understanding the ethical considerations of online research. Students will also learn how to analyze and interpret data, as well as how to present
From Wikipedia
Research online, purchase offline (ROPO), is a trend in buying behaviour where customers research product information online, including verifying information to qualify their buying decision, before they decide to buy their chosen product in a physical store. This behaviour is very common and product category can impact the extent to which people do this.