This online course will provide an introduction to the fundamentals of business analytics. You will learn how to use data to make informed decisions, develop strategies, and measure performance. You will explore the use of data visualization tools, predictive analytics, and optimization techniques. The course will also cover the basics
Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. In contrast, business intelligence traditionally focuses on using a consistent set metrics to both measure past performance and guide business planning. In other words, business intelligence focuses on description, while business analytics focusses on prediction and prescription.