This guide will provide you with tips and strategies to help you stay on top of your online reputation. You'll learn how to monitor your online presence, respond to negative feedback, and protect your reputation from harm. You'll also get advice on how to use social media to your advantage and create
The reputation marketing field has evolved from the marriage of the fields reputation management and brand marketing, and involves a brand's reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites. With the popularity of social media in the new millennium reputation, vetting has turned from word-of-mouth to the digital platform, forcing businesses to take active measures to stay competitive and profitable.