This description encourages people to make healthier eating choices by increasing their intake of fruits and vegetables. Eating more fresh produce can provide essential vitamins and minerals, as well as fiber, which can help to improve overall health. Additionally, eating more fruits and vegetables can help to reduce the risk of chronic diseases
Fruits & Veggies – More Matters is a national public health initiative from Produce for Better Health Foundation and Centers for Disease Control and Prevention (CDC) to increase the consumption of fruits and vegetables. This campaign, begun in 2007, took the place of the 5 A Day program. The shift was implemented in order to better communicate updated dietary guidelines, which recommended more than five servings of fruits and vegetables for some Americans.