This description covers the launch of Apple's Siri service in 2011. Siri is a virtual assistant that provides users with voice-activated assistance and information on a range of topics. It was first released as an app for the iPhone 4S and was later integrated into other Apple products. The launch of
From Wikipedia
Apple TV is a Home Entertainment System and microconsole made by Apple. It is a piece of networking hardware that sends received media data such as video and audio to a TV or external display. Its media services include streaming media, TV Everywhere, local media sources, sports journalism and broadcasts.