This event marks the launch of Apple's Maps service in 2012. The service was designed to provide users with an intuitive and comprehensive mapping experience. It features turn-by-turn navigation, 3D maps, and detailed information about local businesses and points of interest. The service also includes Flyover
From Wikipedia
Apple Maps is a web mapping service developed by Apple. As the default map system of iOS, iPadOS, macOS, tvOS, visionOS, and watchOS, it provides directions and estimated times of arrival for driving, walking, cycling, and public transportation navigation. A "Flyover" mode shows certain urban centers and other places of interest in a 3D landscape composed of models of buildings and structures.