This guide provides an in-depth look at the Bezold Effect, a phenomenon that explains how the perception of color is affected by the surrounding colors. It covers topics such as the Bezold-Brücke shift, the simultaneous contrast effect
From Wikipedia
The Bezold effect is an optical illusion, named after a German professor of meteorology Wilhelm von Bezold (1837–1907), who discovered that a color may appear different depending on its relation to adjacent colors. It was observed when Bezold was experimenting with ways to modify rug design by only changing one color