This iconic landmark is located in the Hollywood Hills of Los Angeles, California. The Hollywood Sign is a white, capitalized sign that reads "HOLLYWOOD" and is a symbol of the glamour and excitement of the entertainment industry. The sign was originally created in 1923 as an advertisement
The Hollywood Sign is an American landmark and cultural icon overlooking Hollywood, Los Angeles. Originally the Hollywoodland Sign, it is situated on Mount Lee, above Beachwood Canyon in the Santa Monica Mountains. Spelling out the word "HOLLYWOODLAND" in 50-foot-tall (15.2 m) white uppercase letters and 450 feet long, it was originally erected in 1923 as a temporary advertisement for a local real estate development. Due to increasing recognition, the sign was left up, with the last four letters "LAND" removed in 1949. The sign was entirely replaced in 1978 with a more durable all-steel 45-foot-tall (13.7 m) structure and concrete footings.