Rolex watches are renowned for their timeless style and superior craftsmanship. From classic designs to modern innovations, Rolex has been setting the standard for luxury timepieces since 1905. With a range of materials and styles, Rolex watches are the perfect accessory for any occasion. Whether you
Rolex is a Swiss luxury watchmaker and manufacturer based in Geneva, Switzerland. Founded in 1905 as Wilsdorf and Davis by German businessman Hans Wilsdorf and his eventual brother-in-law Alfred Davis in London, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915. After World War I, the company moved its base of operations to Geneva because of the unfavorable economy that led to business instability. In 1920, Hans Wilsdorf registered Montres Rolex SA in Geneva as the new company name ; it later became Rolex SA. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.