The Ben Franklin Effect is a psychological phenomenon that suggests that people tend to like someone more if they have done them a favor. This effect is named after Benjamin Franklin, who wrote about it in his autobiography. The Ben Franklin Effect is based on the idea that when someone does something for us
The Ben Franklin Effect is a psychological phenomenon in which a person likes someone more after doing them a favor. The effect can be explained with cognitive dissonance: individuals rationalize their helpful actions by assuming they must like the person, since their behavior would otherwise conflict with their typical behavior and self-perception. In this way, the effect shows how people adjust their attitudes to maintain consistency in their self-concept.