The Mere Exposure Effect is a psychological phenomenon that suggests people tend to develop a preference for things simply because they are familiar with them. This effect is based on the idea that repeated exposure to an object or idea can lead to a positive attitude towards it. It
The mere-exposure effect is a psychological phenomenon by which people tend to develop a liking or disliking for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, geometric figures, and sounds. In studies of interpersonal attraction, the more often people see a person, the more pleasing and likeable they find that person.