Trade Gothic is a sans-serif typeface designed by Jackson Burke in 1948. It is a classic, timeless typeface that has been used in many logos, advertisements, and publications. It is characterized by its bold, geometric shapes and its clean, modern look. Trade Gothic is a
From Wikipedia
Trade Gothic is a sans-serif typeface designed in 1948 by Jackson Burke (1908–1975), who continued to work on further style-weight combinations, eventually 14 in all, until 1960, while he was director of type development for Linotype in the US. The family includes three weights and three widths.