Rene Lacoste was a French tennis player who was one of the most successful players of his era. He was known for his innovative style of play and his iconic white polo shirt with the crocodile logo. Lacoste won
From Wikipedia
Jean René Lacoste was a French tennis player and businessman. He was nicknamed "the Crocodile" because of how he dealt with his opponents; he is also known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929, and eventually founded the brand and its logo in 1933.