Runway's reference model for ads, client work, and tight creative control. Ecosystem advantage with director-style camera controls, motion brushes, and Act-One performance capture.
From Wikipedia
Runway AI, Inc. is an American company headquartered in New York City that specializes in generative artificial intelligence research and technologies. The company is primarily focused on creating products for generating videos, images, and various multimedia content through developing commercial text-to-video and video generative AI models.